Louis Jobin is an ordinary young man from Montreal who sells televisions at an electronics store. He wins a contest sponsored by the local cable company in which the first prize is that he'll be followed non-stop by a camera crew, with the footage broadcast live on Channel 19. Unfortunately, his ordinary life is so ordinary, despite the best efforts of his starstruck mother, that the producers attempt to spice things up behind his back.

"From couch potato to TV STAR, all in the flick of a switch"

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