Dr. Budd is a New York physician specializing in "beauty". His business is successful but he is still plagued by money problems. One day he gets an idea--he obtains the coat-of-arms of a long-forgotten Italian noble family, the Bolognias, and uses it as his logo on his line of beauty products.

"Whirlwind fun against a background of youthful feminine beauty, jazz dancing, and lavish settings- and the greatest comedy cast ever assembled."